Blog
Anatomy of a landing page
The Compelling Headline The journey of converting a visitor into a customer begins with a powerful headline. At Perfectly Optimized, we understand that a clear and compelling headline is critical for capturing attention and setting the stage for what’s to come. A great headline speaks directly to the visitor’s needs or concerns, promising a solution…
SiteGround:
Sifting Through the Web of Reseller Inefficiencies and WordPress Pitfalls
Resellers and WordPress users, it’s time to decipher the labyrinthine issues of SiteGround. Let’s unpack the specifics of why SiteGround may not be the optimal choice for resellers or WordPress sites. The Reseller’s Dilemma: An Exile from Efficiency Journey back in time to the days of CPanel, where managing accounts was a symphony of simplicity.…
Oklahoma City SEO
Enhance Your Online Presence in Oklahoma City with Perfectly Optimized Search engine optimization (SEO) is a crucial component of any business’s success. It is essential for businesses to be at the top of the search engine results pages (SERPs) in order to be seen by potential customers. This is especially true for businesses located in…
Naming Attorney Firms
Why naming an attorney firm after its partners can be a mistake When it comes to naming an attorney firm, it can be tempting to want to put your own name front and center. After all, the firm is a reflection of your hard work, dedication, and accomplishments. However, there are several reasons why naming…
Why Beaver Builder is the Winner!
When it comes to creating and customizing pages on your WordPress website, there are a lot of page-building plugins to choose from. But when it comes to finding the best one, there’s one plugin that stands out above the rest: Beaver Builder. Beaver Builder is a powerful and user-friendly page-building plugin that offers a wide…
Membership Websites – A study between PMPro and Wild Apricot
What is the difference between Wild Apricot and Paid Membership Pro? Both Wild Apricot and Paid Membership Pro are membership management tools, but they are different in terms of their features and functionality. Wild Apricot is a cloud-based membership management software that allows businesses and organizations to manage their memberships, events, donations, and communications. It…
Top 5 tips for making a good landing page
Keep it simple and focused: A landing page should have a clear and concise message that guides visitors to take a specific action, such as filling out a form or making a purchase. Avoid clutter and distractions, and instead focus on providing visitors with the information they need to make a decision. Use a strong…
5 things to Never and Always do with your website.
Top 5 things never to do with your website. Never neglect the design of your website. A poorly designed website can be off-putting to visitors and may discourage them from staying on the site. It can also make it difficult for users to navigate and find the information they are looking for. Make sure your…
A Case For WooCommerce Over Shopify
WooCommerce and Shopify are both popular e-commerce platforms that businesses can use to create an online store. However, there are a few key reasons why a company should consider using WooCommerce over Shopify. Firstly, WooCommerce is an open-source platform, which means that businesses have more flexibility and control over their online store. WooCommerce can be…
SaaS (Software As A Service)
Positives of using the SaaS Model There are several key benefits to using SaaS that make it an appealing option for many companies. One of the biggest advantages of SaaS is the convenience factor. Because the software is hosted and managed by the vendor, there is no need for businesses to worry about installing, updating,…
The Benefits of SEO for Small Businesses
The Benefits of SEO for Small Businesses Why is SEO for Small Businesses So Essential? Running a small business has different challenges today than ever before. While there may be more giant companies to compete against, there are also new tools that can help small businesses to grow even in the face of competition. SEO…
Why an SEO Check Up Matters for Your Website
Why an SEO Checkup Matters for Your Website Why Should You Do an SEO OKC Checkup for Your Website? SEO is a priority for marketers for good reasons. No matter how high-quality your site and content, it won’t matter if search engines don’t put your site in front of your potential consumers. Whether your website…
How to Use Instagram for Business
How to Use Instagram for Business Tips and Best Practices for How to Use Instagram for Business Social media has completely changed the way businesses market their products and services. In an incredibly short time, social platforms have risen up to show themselves to be ideal for various advertising functions. This may be leaving you…
Oh No! I Have a Suspended Google Account, Now What?
Oh No! I have a Suspended Google Account, Now What? What Can You Do About a Suspended Google Account? Few things can immediately induce panic in a business owner or SEO professional than logging into Google My Business only to find a giant red Google Suspended Account Banner on the page. There are a number…
Have I Been Hacked?
Have I Been Hacked? What to Do if Your Website Has Been Hacked? Having your site hacked is deeply upsetting as well as frustrating. It is a horrible invasion of your privacy. It is also a threat to all of the hard work that you’ve put into building your site. If you’re wondering, “Have I…
The Importance of Website Speed
The Importance of Website Speed Understanding Website Speed and Optimizing Your Page Load Times Website speed is critical. Whatever kind of site you have, you want users to be able to access your pages as rapidly as possible. Once you understand website speed, you’ll surely see the value in optimizing load times, either by your…
How to Get Blog Post Ideas
How to Get Blog Post Ideas Choosing Blog Post Ideas There are a lot of considerations when you are deciding how to get blog post ideas. Conducting keyword research, looking at search results, examining authority sites and more are all important, regardless of what your blog is about. This is what you need to know…
How to Repurpose Your Content
How to Repurpose Your Content for Website, Email, & Social Media Repurpose Your Content for New Marketing Have you ever wondered how to repurpose your content? If you haven’t and you have a large archive of content built up, you are missing out on a lot of opportunities. At the beginning of building your website,…
How to Reach Customers Effectively in Today’s Oversaturated Market
How to Reach Customers Effectively in Today’s Oversaturated Market How to Reach Customers Effectively Reaching new customers and maintaining great relationships with existing clients has always been one of the most challenging aspects of running a successful business, but in today’s changing world it can be even more difficult. Here is what you need to…
SEO and COVID-19
SEO and COVID-19 Understanding SEO and COVID-19 We are in the midst of a global pandemic and times are hard for everyone. That doesn’t mean that businesses should sit on their hands during this time. In fact, a quarantine due to a pandemic is an important time for businesses to re-evaluate their marketing, a big…
My Website’s Contact Form Isn’t Working! What is Happening?
My Website’s Contact Form isn’t Working! What is Happening? We get this sometimes from clients who have convenient email setups that consolidate messages to one inbox with autocomplete passwords… But how do you know your website’s contact form isn’t working? Is it because you didn’t get an expected email delivered straight to your inbox? When…
Why Reputation Management is So Important
Why Reputation Management is So Important Digital Word of Mouth Reputation is becoming one of the most important conversion factors for local businesses. We are entering the clickless search age and Google is returning faster and quicker results taking users to less and less websites. Many of these fast clickless answers are based around social…
SEO Writing for a Beginner
SEO Writing for a Beginner SEO Writing Beginner Tips If you are trying to build your website, you probably already learned that you need to produce high-quality content that points to your expertise in the subject matter. However, SEO writing for a beginner is not just about producing quality content. There is a lot that…
YouTube SEO
YouTube SEO YouTube Basics You thought about why you are making a Youtube channel, picked an audience, learned about equipment, and got to know yourself as a Youtuber in How to Start a YouTube Channel for Beginners. Now that you know the fundamentals, it’s time to dive in deeper with Youtube SEO. Across the world,…
How to Start a Youtube Channel for Beginners
How to Start a YouTube Channel for Beginners Before You Begin a YouTube Channel Perhaps you have heard of viral videos shared on YouTube which turned a previously unknown business or product into a sudden sensation. Maybe you just want another way to market your business inexpensively. Regardless of why you want your own YouTube…
The Best Free SEO Tools to Use Right Now
The Best Free SEO Tools to Use Right Now Why Do You Need SEO Tools? The first thing you need to know about SEO is the importance of using SEO tools. Instead, most people learn about keywords first. This is a great place to start working on your search engine optimization (SEO) and search engine…
Hiring a Local SEO Expert [OKC] vs Hiring a Remote SEO Specialist
Hiring a Local SEO Expert [OKC] vs Hiring a Remote SEO Specialist Hiring an SEO Expert Your business is your baby – you would not hire just anyone! Whether it is local or remote, hiring an SEO specialist could make or break your online reputation. Now the question is: do you hire a local SEO…
SEO Best Practices
SEO Best Practices SEO : Beyond the Keyword Whether you are well versed in the SEO world or not, these three letters can make or break your website and, as a result, your online reputation. Learning SEO best practices for yourself and your website can be the difference that makes your business move in a…
Digital Marketing for Dummies
Digital Marketing for Dummies What is Digital Marketing? In this day and age of the internet, having an online presence extends more than just having a website – it is all about the digital marketing. To help anybody learn the ins and outs of it, understanding how to do Digital Marketing for Dummies is the…
How Much Time Should You Dedicate to Getting Google Reviews?
How Much Time Should You Dedicate to Getting Google Reviews? Google Reviews are Essential As with all online profiles, it takes time and work to not only create content for your website but to make sure your online reputation is as positive as you want it to be. That is why it is important to…
Small Business SEO Checklist
Small Business SEO Checklist: Top 8 Things To Do ASAP Boost Your Business with Our Small Business SEO Checklist With so many things to worry about while you are starting your small business, or already running it, one thing to remember is that SEO is a must for any small business. If the three letter…
Why You Shouldn’t Look For Cheap SEO Services
Why You Shouldn’t Look For Cheap SEO Services Quality Over Quantity Cheap does not always mean better, no matter how many times you tell yourself that. This rings true when it comes to cheap SEO services. By definition, SEO means search engine optimization, which are keywords and phrases that helps search engines pull up your…
What To Ask a Website Security Company Before You Hire Them
What To Ask a Website Security Company Before You Hire Them So you have your own website – congratulations! Now that you have your personal dot com, it is important to keep it up to date and safe with website security. It is a phrase you keep hearing pop up everywhere: on the news, radio,…
Should I Start Blogging?
Should I Start Blogging? What is a Blog? It seems like nowadays, anyone with a laptop and a camera calls themselves a blogger. With so many voices on the internet, you ask yourself, “should I start blogging?” A blog is an online journal of information where a writer shares their views on an individual subject.…
The Future of eCommerce
The Future of eCommerce eCommerce – Where is it Headed? It seems like second nature at this point to go on a website and just know what the “checkout” button leads you to. Ecommerce is so engrained in our lives and technological footprint, companies would never be the same without it. Unless you live under…
Why is SEO Important for Business 2018
Why is SEO Important for Business 2018 It’s 2018 and you’ve heard this three letter acronym one too many times: SEO. You keep wondering what it is and why is SEO important for business. This popular three letter acronym means Search Engine Optimization (SEO). Still doesn’t make sense, I know. To use SEO means to…
How To: SEO Content Creation
How To: SEO Content Creation SEO Content Creation Makes a Difference You’ve seen these three letters before and it’s okay if you have no idea what it means: SEO. Short for ‘search engine optimization,’ having SEO content creation in your website could be the difference between a stranger and a loyal user. It’s important to…
Top 8 Website Mistakes to Avoid
Top 8 Website Mistakes to Avoid Creating a website isn’t easy, but making sure it doesn’t have silly website mistakes can be. Even a few simple steps can overall improve how your website looks, while ensuring the website mistakes don’t shine through. A few website mistakes can be as easy as not putting your contact…
Professional Website vs DIY Website
Professonal Website vs DIY Website Which One is Right For You? While it may just seem like a simple “www…”, what goes in a website behind-the-scenes takes a lot more than you think. So how exactly do you start your own: either it’s a Professional Website vs DIY Website. It is not just about the…
WordPress Vs Drupal
WordPress vs Drupal Deciding Between WordPress vs Drupal Perhaps your company has tasked you with discovering the best platform to use. Hopefully, this post will be equitable and help in your decision. We are one of the rare firms that embrace both, so unlike most articles that take a bias view for one or the…
Bad Reviews and Why You May Want A Few
So you got a negative review? Getting Bad Reviews We all know how you feel. There is a burning sensation under your skin and pressure behind your eyes. You imagine the customer that left it and wanting to wring their neck. Your mind cycles questions like: How can they lie like that? How can they…