At this stage of our evolution "Googling" something is how human beings find everything we need in this world. Not being found on Google simply means you are losing sales to someone who is. Why invest in search engine optimization? Because your competition does.
What is Oklahoma SEO and Digital Marketing?
One of the best ways to improve the digital presence and reach of your website – without buying costly advertising – is to invest in SEO services also known as a search engine optimization (SEO) strategy. Sure, we’ve all heard the term, but many business owners still only have a surface level understanding of SEO and its value to their business.
In a nutshell, SEO is a digital marketing practice aimed at increasing the visibility of your website in organic (unpaid) search engine results. Any steps you take to improve your search engine rankings, be it updating the content on your website or implementing keyword research, falls into the category of SEO. At its core, SEO is about understanding how search engine algorithms assign value to content and using this information to bump your rankings, grow awareness among online consumers, and increase traffic to your website.
That’s where we come in. Our SEO team is expertly trained in the nuances of prominent search engines. We use this knowledge to develop informed SEO strategies that use search engine algorithms to your advantage and get your website in front of more people.
Why do I need local SEO?
Many business owners ask themselves, why do I need to incorporate SEO into my online business strategy. Isn’t creating a website enough? The short answer is, no. Think of the internet as one big game. Play by the rules search engines have established and your business will succeed. Ignore their rules and get buried behind pages of search results where consumers will never find you. The businesses that succeed online are those that structure their websites to please both consumers and the search engines. This is achieved through Oklahoma SEO services.
The Moving Target That is SEO
Just like most online practices, SEO is constantly changing and evolving as algorithms are updated to better meet the needs of searchers. After all, search engine companies design their algorithms to reward relevant content and weed out websites that fail to meet the expectations of consumers.
As the ways in which people access and search for content changes, so do search engine algorithms and, as a result, recommended SEO practices. Our team keeps a constant watch on the evolving behaviors of online consumers and the resulting responses of search engines to ensure that we are devising the most strategic and relevant SEO services and strategies. For this reason, SEO is more than a one time update to your website. It’s a continuous optimization of your site and involves an ongoing partnership with our team. Having an SEO services team on your side will allow your website to benefit from continuous fresh content and optimization strategies for search engines.
Developing Sound Strategies
Our Oklahoma SEO team takes a two-pronged approach to optimizing your website. The first stage involves developing a strategy for your site based on the current state of your business and the market as a whole, your future goals and the rankings of your competitors. The second involves executing against this strategy with well-informed tactics. Strategy is useless without tactics to bring it to life, and tactics without strategy will almost certainly fail.
We take the time to develop a strategy unique to your business before ever discussing tactics. This allows us to get a 360-degree view of where your business stands in the online marketplace. From here, we can determine what approach and tactics are best for moving your business from where it is to where you want it to be.
Commitment to Optimize
Because SEO is an ever-evolving practice, it requires long-term dedication and continuous adaptation to achieve real, lasting results. Our team recommends that a business spend at least 20 hours per month solely dedicated to SEO and website maintenance.
For most business owners, this is an impossible ask, especially when you are juggling a million other tasks. With the support of our team, you can execute a complete and effective SEO strategy while dedicating yourself fully to other areas of your business. We’ll handle the day to day maintenance of your SEO strategy, all the while keeping you up-to-date on our progress and success.
What Can SEO Services Do For My Business?
By now, it’s clear how Oklahoma SEO can work to improve your search results and get your website in front of more consumers. But beyond the obvious benefits, SEO practices can also provide your business with other unexpected advantages.
As part of our standard Oklahoma SEO services, we perform an analysis and audit of your competitors to see where they are ranking on Google and other search engines, what keywords they are commonly using and how their websites are performing overall. This information is instrumental in helping us develop your SEO strategy, but it also provides you with valuable insights that can affect other areas of your business.
Another key benefit of SEO is that it provides you with a constant flood of information about your own business performance. In order to optimize your strategy based on tactics that are performing well and areas where we may have missed the mark, we keep careful records of the fluctuation in your rankings, traffic to your website and other data points that can give you an indication of your business performance beyond SEO.
How We Develop Your Local SEO Strategy
There are several services we offer as part of our comprehensive SEO solutions. Through SEO consulting, training, tools and reporting, we can set your business up for search engine success on multiple fronts. Our full-service SEO support includes:
- Identifying the current needs and goals of your business
- Performing a complete analysis of the current state of your website
- Doing a thorough web analysis of your competitors
- Completing keyword research and identifying areas of opportunity for your business
- Writing compelling content for your sure and incorporating keywords
- Perform on-page optimization
- Monitoring your search engine rankings and results
Perfectly Optimized Oklahoma SEO Services and Support
At Perfectly Optimized, we are a local OKC SEO company dedicated to helping small businesses grow. Our top priority is and has always been the success of your business. As a result, we are committed to providing personalized support and the highest level of customer service.
The foundation of our business is positive relationships with our clients and a partnership built on mutual trust and open communication. With Perfectly Optimized, you’ll never be passed around from person to person. Instead, you’ll receive one-on-one support from one or two dedicated staff members who will always be on call to respond to your emails or take a phone call. Our OKC SEO services even provide weekly status reports on the success and growth of your business.
Get in Touch with Perfectly Optimized
Perfectly Optimized can help your website climb in the search engine rankings and elevate your digital presence. We are here to answer all of your questions and help you incorporate our SEO services into your website - we want to hear from you!