Services

Develop your brand on purpose Branding goes levels beyond graphics and logos.  It speaks to a comprehensive identity and attitude. It is a summary experience of who you are as a company. While logos, graphics, print material, and language all speak to this end, all of this must be harmonized and connect consistently with your…

What is competitive research? Search engine optimization is always in the context of your competition. If you had no competition, you would need no search engine optimization work—but then again, if that were true for real-life local businesses as well, there wouldn’t be a market for SEO at all! Your online competitors may differ from…

What is a Content Strategy? A content strategy is the purposeful development of words, images, and videos, for the end goal of conversions. A call to action is any action you want your users to complete, a conversion is when they do that action. With a content strategy, it remains paramount that you know your…

Note: This article is assuming a WordPress website, the primary platform we use for standard websites. Backing up your website is the best insurance policy against disaster. At Perfectly Optimized we take the preservation and security of your website EXTREMELY seriously. To learn more about the monthly security updates we apply click here. By taking…

Cart Platforms When you know you need a shopping cart that is an exciting day. But where to start? In recent years companies like Shopify have grown rapidly answering the call. Still, open-source solutions like WooCommerce and WordPress have kept pace with other options. Shopify Pros: Easy deployment A low-cost barrier to entry No security…

What is keyword research? Keyword research is what follows competitive research. We like to first establish who your relevant competition is. Then we like to do a full analysis of each competitor to see which keywords Google is rewarding for websites in your industry. This list of keywords equals the larger keywords to be found…

Your business’s logo makes the first impression on your potential customers and has the power to make people remember your brand. Needless to say, logo design is important, regardless of your business or marketing plan. Whether you are starting a new business, getting a website for the first time, or want to give your business…

Don’t get sold so easily Is your site hacked? Do you think it may be hacked? This concern is naturally alarming and will have any good business owner in a vulnerable state. Sadly, sites like https://sitecheck.sucuri.net/ are what users typically get directed to for a site scan. Or other companies like https://www.sitelock.com/ In our experience…

As a website and SEO agency, Perfectly Optimized is constantly looking for new and innovative ways to help our clients succeed online. One of the tools that we have found to be particularly effective in this regard is the Paid Membership Pro plugin for WordPress. Paid Membership Pro is a powerful plugin that allows businesses…

What are NAP citations? Citations refer to your name address and phone number. It is very important that this work starts with your Google business listing. Within your Google business listing is the opportunity to declare your business name, address, and phone number. If you are claiming your business listing you get to declare this…

On-site SEO Off-site SEO SEO Reporting Off-Site SEO is Essential for Search Engine Ranking Success You know that search engine optimization is essential for your website, but how important is off-site SEO to your website’s ranking success? Here is everything that you need to know about off-page SEO techniques and why they matter for your…

On-site SEO Off-site SEO SEO Reporting What is On-Site SEO? On-site SEO ( or on-page SEO) is when elements on a website are optimized for search engines. On-site SEO can be compared to off-site SEO, in which links and other elements are created elsewhere on the internet in order to drive traffic to your website…

At Perfectly Optimized we don’t have support tickets or support departments. There is not a 48-hour promised response time. That is what you get with larger companies that do not stress personal consultation. With us, you will have personal access (personal mobile numbers) to the ones actually doing the work for your marketing or website.…

What determines your online reputation? A company’s online reputation is made up of the perception and attitudes held about the company by its customers, clients, and the general public, as reflected on the internet. Social Media: Social media platforms like Facebook, Twitter, Instagram, and LinkedIn are often the first places people go to check out…

SEO Reporting is the cornerstone of accountability. Marketing without measure equals public relations. At Perfectly Optimized we are all about the reports and the numbers. It is important to state upfront we understand that only conversions and new business matter. Reports and metrics only back up those real-life results, and offer accountability. The things we…

Social media marketing is the process of promoting a business, product, or service on various social media platforms. It is an essential component of any comprehensive digital marketing strategy as it allows businesses to connect with their target audience, increase brand awareness, and drive customer engagement. One of the main reasons why social media marketing…

Downed websites and email not working are what keeps us up at night. Many businesses experience a direct correlation between their website uptime and profitability. When your website is down, you can’t make any sales or collect new leads. To combat this we have constant website uptime monitoring on our managed accounts. Many times this…

Web Hosting OKC You are ready to take your business up a notch online. You need website hosting that can achieve fast, professional results. Is it better to choose a local company, or a large platform, or do your web hosting yourself? If going local, what are the best web hosting OKC companies? Here’s what…

Website speed is a known ranking factor with Google and a reality with users.  The user fall-off rate per second of wait time is exponential.  You have probably invested a lot in your online presence.  Don’t let the tragedy of a lost customer occur due to a few milliseconds. Real Scores Below are real website…

Who is updating your site? A hacked site can lose rankings fast!  There is no such thing as a small security breach.  Hackers test your site every day.  With daily backups, monthly security patches applied, by-the-minute uptime monitoring, and malware threat detection we protect your online investment. Do I Really Need Website Security Updates? Long…

At Perfectly Optimized, we create one-of-a-kind websites using our unique blend of talent and experience. Trust us to place your website on the right server and platform, built the right way the first time. We understand that you know your business best. That’s why we value your design opinions and work together as a team…