At Perfectly Optimized, we create one-of-a-kind websites using our unique blend of talent and experience. Trust us to place your website on the right server and platform, built the right way the first time.

We understand that you know your business best. That’s why we value your design opinions and work together as a team to achieve the best results for your website. Open communication is essential to our process, and we will never work in a silo or keep you out of the loop. If you have a question, concern, or idea, give us a call and we’ll be happy to discuss the right solution for your website. Our goal is for you to have a beautiful, professional site that you feel you had a hand in creating.

We understand that some websites don’t need to be found by Google. But for everyone else, Google and other search engines are the most powerful way to gain new business in the long run. While Pay Per Click (PPC) and Social Media Marketing (SMM) drive direct traffic and results, Search Engine Optimization (SEO) represents your long game and lasting results. We emphasize and focus on SEO because it offers the best return on investment in the long run.

Keep in mind, you don’t have to rely on us for SEO work. We’re happy to train you or anyone on your staff how to do these tasks internally and will be by your side when you need us.

Maximizing your online presence requires constantly adjusting and optimizing your website based on the changing nature of your business and the ever-evolving wants and behaviors of online consumers. At Perfectly Optimized, we take an ROI approach to custom website design, meaning our success is determined by your success.

We’re happy to perform ongoing audits and updates to your website to ensure you’re keeping up with the latest digital trends and consumer habits. After launch, we’ll train your team on how to maintain your site and, of course, we’ll always be available for updates if larger tweaks need to be made to your site down the road.

We not only work with you to create a custom website design but also offer comprehensive hosting services. Proper hosting is just as, if not more, important as the website design. If you have slow speeds, lag time, or security issues – potential customers may never reach your site, even after clicking through. If you choose to host your website with us, you’ll be working with a team that’s already deeply familiar with your company and your site. We’ll do everything in our power to make your website’s efficiency our primary goal.

With many companies making it easy to quickly create and launch a website with pre-set templates and designs, it’s tempting to question the value of building a custom website. But online consumers are savvier than ever before and can tell the difference between a pieced-together, cookie-cutter site, and a well-developed, custom website design.

If you want to be taken seriously in the crowded online marketplace, a custom website design is a must. With reasonable costs and invaluable benefits, there’s simply no good reason to turn to templates that hundreds, if not thousands, of other companies are already using.

Platforms We Use

It is important to consider the pros and cons of these, and other firms, when choosing the foundation for your website. This is where our team comes in. We are intimately familiar with most major CMS and Content Management Frameworks, and can effectively help identify the right platform based on your needs.  Not only do we determine which tool is best suited for your business, we carefully plot out your site architecture and establish a project roadmap based on the firm you choose and the functionality you hope to achieve. With a solid plan in place, we can get your website up and running with fewer speed bumps once the project begins.

WordPress

WordPress is an award-winning CMS that has revolutionized the way we build and manage websites – not only here at Perfectly Optimized, but across the web. It’s a popular choice for many small to medium-sized businesses, especially those creating a website for the first time, because of its simple, user-friendly design. If you can create a document in Microsoft Word, chances are, you could just as easily manage a website with WordPress.

While basic WordPress templates are best used for simple calls to action, content-rich pages, and contact forms, the platform’s incredible flexibility and powerful editing tools make it easy to create more complex sites, as well. And if WordPress’s built-in solutions aren’t enough for your business, you can supplement your website through WordPress’s ever-growing catalog of compatible plugins.

Like any tool, WordPress has its strengths and weaknesses and isn’t right for every company or website.

WordPress tends to be best used for:

• eCommerce websites
• Blogs and other long-form content
• Portfolios and other media-rich sites

Backdrop CMS

Backdrop CMS is an open-source content management system (CMS) that is designed to be lightweight, flexible, and easy to use. It’s built on the same foundation as Drupal, which is one of the most popular CMSs available, but it’s more streamlined and user-friendly, making it ideal for smaller businesses and organizations. Here are some reasons why a company may want to use Backdrop CMS:

1. Easy to use: Backdrop CMS is designed to be simple and intuitive, making it easy for businesses and organizations to manage their website without needing technical expertise. It’s an excellent option for businesses that want to manage their website in-house, without needing to rely on a developer.
2. Affordable: Backdrop CMS is open-source software, which means that it’s free to use and modify. This makes it an affordable option for businesses and organizations that want to manage their website without incurring significant costs.
3. Customizable: Backdrop CMS is built on the same foundation as Drupal, which means that it’s highly customizable. Businesses and organizations can create custom pages, add new features, and create unique designs that reflect their brand.
4. Scalable: Backdrop CMS is lightweight and flexible, which means that it can grow with your business. Businesses and organizations can start with a simple website and add more features as they need them, without needing to worry about performance issues.
5. Community support: Backdrop CMS is supported by an active community of developers and users, which means that businesses and organizations can access a wealth of resources, tutorials, and support to help them get the most out of the software.

Backdrop CMS is an excellent option for businesses and organizations of all sizes. Its ease of use, affordability, customizability, scalability, and community support make it an ideal choice for businesses and organizations that want to manage their website without incurring significant costs or needing technical expertise. It’s perfect for small businesses and non-profit organizations, schools and universities, and government agencies who want to have a website but have a limited budget and technical expertise.

WooCommerce

WooCommerce is a powerful shopping cart system that belongs to WordPress, although it is not a separate platform. The WordPress community and related plugins have made great progress in competing with the paid features of commercial solutions like Shopify, Wix, and Squarespace. WooCommerce excels in digital delivery systems and is great for selling files online. It also has its own ecosystem of plugins and add-ons that increase its power and functionality. At Perfectly Optimized, we find WooCommerce to be a great tool to harness for small to medium-sized carts on existing WordPress sites.

Our Website Building Process

For over 14 years, we’ve built our business on the idea that if our clients are profitable, we’ll be profitable too. That’s why we care so much about your growth and accomplishment. We won’t stop until you see results. You can trust us with your website knowing that your success is just as important to us as our own. Don’t just take our word for it, start your project and experience the difference for yourself!

Our Custom Website Design team will work with you to build a website that is completely unique to your business. Throughout the process, we focus on your company’s vision and long-term objectives. We keep your mission top-of-mind to ensure that each piece of your website works together to work for you. Below is how we do it.

1. Understand Your Needs

We are not only interested in your goals we are interested in your vision. Knowing the long-term vision often illuminates what goals need to be. Having the big picture is the only way we know how to proceed.

2. Collaborate Solutions

A good website design is a balanced blend of form and function. Don’t overlook the marriage between these two aspects of a website. With all of our online work, we thoughtfully forge the way things look with how they work with your input throughout.

3. Implement Plan

Once we understand the total design of form and function, you sit back, relax and let our team go to work for you. We communicate heavily along the way. This keeps up accountable, you informed, and ensures no surprises.

4. Maintain Success

We serve our clients in many ways. Whether full service or as needed, we mold your business model to maintain your online success.  Simple as that.

Ready To Begin Your Project?

The Benefits of a Custom Site

We design and layout every aspect of your website, from imagery to copy, to reflect what your brand has to offer. A custom website design is the best way to seamlessly mimic your company’s branding and fits with the content on your site.

Not only is a custom site tailored to your branding, but it’s also designed for your specific purposes, which is crucial for creating a smooth user flow and keeping consumers on your page. A custom website design can be the difference between a new client and a disoriented visitor.