Hiring a Local SEO Expert [OKC] vs
Hiring a Remote SEO Specialist
Hiring an SEO Expert
Your business is your baby – you would not hire just anyone! Whether it is local or remote, hiring an SEO specialist could make or break your online reputation. Now the question is: do you hire a local SEO expert or a remote SEO specialist?
For a guideline on what SEO is, the three letters stand for “Search Engine Optimization”. At its core, it means inserting keywords in the content of your website so that search engines, like Google or Yahoo, can put your site at the forefront of any searches. Being strategic about what keywords to include throughout your website is what can set apart your content to other people’s and ultimately, bring in new customers.
To put things in perspective, if you are a hardware store in Oklahoma, your website would include the tools and services your store provides. By researching and creating these keywords about your hardware store for your website, you can be at the forefront of someone’s search for “best tools in Oklahoma”. Utilizing SEO can be a game changer for your business.
However, the next question would be: who do I hire to be my SEO expert? There are two options, either you hire a local SEO expert from Oklahoma or a remote SEO specialist. We’re here to help you decide!
Hiring Remotely for SEO
Hiring a remote SEO specialist has a few perks to it that could positively impact your website.
Convenient: Working with a remote SEO specialist means more phone calls and emails so that you and your specialist are on the same page. While you may never meet, being in constant contact through technology means there is a better way to keep each party accountable; since everything is in writing through emails, there is an easier way to keep track of deadlines and what party is doing what. If you are the kind of person and/or business who can do all their work through emails and phone calls, then hiring a remote SEO specialist is perfect for you.
Accountability: As mentioned above, due to the amounts of emails that will be going back and forth between you and your remote SEO specialist, it is easier to keep track of what projects are going on. Having everything in writing can also help you budget-wise; if you know five designs were made in the month of May because it was in writing and emailed in, you can make sure in your budget for next month if you can afford that amount of designs or not.
Straight Forward: Due to the inability to meet in person and talk things over, working with a remote SEO specialist means getting straight to the point about what needs to get done and feedback on their current work. It is harder to have small talk with someone over an email – so you get to the point faster. Even over a phone call, it is easier to go over a checklist of things that need to get done instead of meeting in person, driving somewhere, finding parking, etc. It is faster to work with a remote SEO specialist in that sense.
Hiring a Local SEO Expert
The choice to hire a local SEO expert right in your state of Oklahoma can offer more perks than you think.
Efficient: There is nothing like face to face communication and having a local SEO expert nearby means more work will get done in a shorter amount of time. Meeting in person and going over the goals of your website and what you want accomplished can be done better over a cup of coffee than an email. If there are any questions, both parties can hash them out in person and explain better than a phone call or email ever will.
Relationship: Meeting face to face with your local SEO expert in Oklahoma means building a relationship together that will positively impact your website. If you get along with your local SEO expert, the chances that your website succeeds is fairly high. With a local SEO expert, it is easier to communicate your goals and feel out the person who can accomplish them for you. Having a relationship that can become a long-term partnership that can benefit you with more ideas and campaigns to create for your business.
Collaboration: Working with your local SEO expert can mean that while you are building a relationship together, you get to collaborate even more. Brainstorming ideas in person can lead to greater goals created. For example, if you need more ideas for your hardware store in Oklahoma, together with your SEO expert, you can collaborate on not just keywords to input in your website, but how to upgrade your website, draw in more customers, and how to use SEO on social media and other online links. In person, you will get more results than just a simple email.
Why You Should NOT Hire Remotely
Time: It is more time consuming to wait for a back and forth between emails and playing phone tag than just meeting someone in person. While it is easier to have accountability over what is being written in an email, you would still have to wait for a remote SEO specialist to answer said emails. Working remotely, they are likely to have more than one client, and therefore your emails and requests could get lost in their inbox. You could end up wasting more time in the long run instead of getting your website up and running.
Why You Should NOT Hire Locally
Not that there is any downsides to hiring locally, but your only decision will have to be what kind of local SEO expert you are looking for. Is it someone from a big time corporate company based in Oklahoma? Or do you want someone from a smaller, local company? Before hiring a local SEO expert from Oklahoma, make sure you check out their website and portfolios. This way, you can see what other companies they have worked for and what kind of improvements they have done for other businesses and websites in Oklahoma.
End Result: Who Do You Hire?
With so many qualified individuals online and in your area in Oklahoma, it can be difficult to decide who can be your SEO expert. Before choosing someone local or remote, make sure to check their previous work. Are they experienced in the art of SEO or would you be one of their first customers? Make sure to also ask them for any data they could provide; were they able to increase a website’s profile visits? Was there a visible increase in business? To what extent did they implement SEO in the website – did they also include meta tags?
These questions are all important to ask, but the most important one is arguably where they are located. If they answer that they are located in Oklahoma, you have hit the jackpot! It is better to work with someone local than it is to work with someone remotely. With someone who works in Oklahoma, it is easier to know the audience, get more work done, and get to be face to face with your client. There is no greater way to work together than to know each other.
You can accomplish great things if you hire a local SEO expert in Oklahoma. Here at Perfectly Optimized, we not only have experience with implementing successful SEO tactics on websites, but we make sure it is geared towards your Oklahoma audience. We get Okies and what they are looking for when they are online. Place your trust in us, and let us do the rest.