Naming Attorney Firms

Why naming an attorney firm after its partners can be a mistake

When it comes to naming an attorney firm, it can be tempting to want to put your own name front and center. After all, the firm is a reflection of your hard work, dedication, and accomplishments. However, there are several reasons why naming an attorney firm after its partners can be a mistake.

Firm partners, what the name is based off of, is bound to change

Firstly, the composition of the firm’s partners is bound to change over time. This can happen for a variety of reasons such as partners leaving, retiring, or passing away. When this happens, the firm’s name, which is based on its partners’ names, also changes. This can lead to confusion among clients, staff, and even other attorneys. Additionally, it can make it difficult to maintain consistency in branding, marketing, and overall communication.

Branding nightmare with business cards, emails address, letter head

Secondly, naming a firm after its partners can lead to a branding nightmare. This is because every time a partner leaves or joins the firm, the business cards, email addresses, and letterheads all have to be updated. This can be a costly and time-consuming process, and it can also lead to confusion among clients and staff.

SEO nightmare

Thirdly, naming an attorney firm after its partners can also lead to an SEO nightmare. When a domain name changes, it starts at ground zero with Google. Even a simple redirect does not change that fact. This can make it difficult for potential clients to find the firm online and can also make it harder for the firm to establish a strong online presence.

Choosing a name that is easy to remember, easy to market, and easy to spell

In order to avoid these issues, it is best for attorney firms to choose a name that is easy to remember, easy to market, and easy to spell. This should be a name that is easy for potential clients to remember and that is easy for them to find online. Additionally, it is important to remember that potential clients don’t care about a bunch of names that are hard to pronounce. They care about finding the right attorney to help them with their legal needs.

Get Help From Perfectly Optimized

At Perfectly Optimized, we understand the challenges that come with naming an attorney firm. We can help you navigate these waters and more. We can help you choose a name that is easy to remember, easy to market, and easy to find online. Contact us today to carry on the conversation.