How to Get Blog Post Ideas
Choosing Blog Post Ideas
There are a lot of considerations when you are deciding how to get blog post ideas. Conducting keyword research, looking at search results, examining authority sites and more are all important, regardless of what your blog is about. This is what you need to know about how to get blog post ideas and what you can do to make sure that those ideas will accomplish your content goals.
Why Search for Blog Ideas?
If you are new to writing your blog, you may occasionally experience bouts of writer's block. Often, you'll come up with a great idea for your next blog without too much time and effort. Even after blogging for years, most bloggers are struck with great ideas for their blog regularly. If you're passionate about your subject matter and there's a lot to say in your area, you may wonder why you even should search for blog ideas.
Researching ideas for your blog posts isn't just about finding something to write it about. It's about finding the best possible content that will appeal to your readers and accomplish your goals.
- Focus on what readers want. Current and potential readers come to your site because they have a problem. They hope that your website has a solution. Writing blogs that focus on the things that interest your readers makes it much more likely that you will have a successful blog and attract loyal readership.
- Don't fall into an interest trap. If you are passionate about your blog, you may find yourself much more interested in some aspects of your area of expertise than others. Without researching blog ideas, you can fall into a niche and lose opportunities to appeal to more users or attract a new audience.
Why Blog?
As you consider how to get blog post ideas, you may be wondering why it is even worth pursuing. Whatever kind of business you run or website you have, you are probably very busy in the day-to-day maintenance of your business.
You might become discouraged about how long it is likely to take for you to develop enough content to make a difference for your business. There are many important reasons for you to blog. Whether you write the content yourself or pay for high-quality, optimized content for your site, blogging is worth it.
If you're not sure why you should even be searching for blog ideas, consider the advantages of starting a blog.
Get Blog Post Ideas by Learning What Readers Wants
You want to produce blog posts that appeal to what readers want. How do you learn what kind of topics will be most appealing to your audience? There are several ways to research the topics that your readers are searching for.
Here are a few great tips to produce blog post ideas that are sure to be a hit with the audience with which you want to connect.
Incorporate Keyword Research
Keyword research is one of the most straightforward ways to learn what your readers are looking for. Furthermore, by utilizing efficient keyword research, you can see what a potential audience is interested in. Writing blog posts that appeal to a new audience is an extremely effective way to bring in that new audience.
A blog can help you to appeal to an audience that does not currently frequent your site if your business is branching out into a new product, service, or subject matter. You also may realize that your current products have appeal with new audiences that you're not tapping into. Keyword research can help you target blog posts.
Most keyword research tools will deliver two primary pieces of information: keywords and titles. This information may be grouped, sorted, and gathered differently depending on the software. Keywords reveal what users are currently searching for. Titles show existing titles in that subject area. Here's what to do with that information:
- Create a new take on titles. Consider a title that covers information you would like to write about and find a way to take a new twist on that title. Perhaps it's a different way of grouping the content or a tactic for making information more specific to a particular group. Think about what your blog already covers and consider ways to integrate a title in a way that makes sense for you.
- Do better for the titles than the content that already exists. In this tactic, you take a title that you feel you have a firm grasp of and create a better article with better content than currently exists. Your goal is to outperform the current title and place better in Google searches.
Tools for Keyword Research
There are many more tools than these that you can utilize for keyword research, but here are a few great options. These tools can give you valuable information about what to choose for your next blog.
Ubersuggest
Simply enter a keyword that is relevant to your blog to get a wide range of keyword ideas and data associated with them. Here's the data that you can get with Ubersuggest.
- Volume. How many monthly searches in Google there are.
- Cost-per-click (CPC). How much each click costs on a Google ad.
- Paid difficulty (PD). How much competition is estimated in each paid search.
- SEO difficulty (SD). Estimate of the competition in organic searches.
Choose keywords for both title and content that have a high volume, a high cost per click, and a low difficulty. This will enable you to corner the market and get your content into viewership.
Ubersuggest also has more direct ideas for your content than just suggesting keywords. You can click on content ideas in the sidebar to generate a list of page titles already published.
SEMRush
Semrush makes it pretty easy to find great engaging content topics with a topic research tool that streamlines research for you. You can search for topics by location and other subtitles. Results can be prioritized:
- Volume. Which search results are first
- Difficulty. Which topics need less effort to be promoted
- Efficiency. List topics according to difficulty and volume.
Results can also be filtered to find out other information to help you generate ideas.
- Trends. You can also filter utilizing the trends feature. This lets you see popular subtopics over the past two months and see where a potential trend may be growing.
- Domain. Cover a specific competitor strategy by getting content ideas explicitly based on your competitor's topic coverage.
- Mind map. Visual Learners and anyone sick of endless lists may appreciate the mind map. It shows you keywords and phrases in a color-coded map that lets you see important information at a glance.
Semrush can organize the most prominent competitor headlines for you based on important information, determine what questions people are asking most often, and suggest related search queries. Overall, this is a potent tool to help you generate great blog ideas.
Moz
Moz is a robust keyword generator that helps you to prioritize the keywords that you ought to target. They create a comprehensive keyword analysis and suggestions. You can get a good idea of gaps in the market that you can fill with your blog posts. You'll also be able to see what areas have been covered well enough.
- Analyze. Examine a keyword by the search volume to determine whether it is worth targeting or not
- Target questions. Target long-tail keywords with relevance.
Other Ways to Get Blog Ideas
Keyword research isn't the only way to find out what your readers are looking for. Here are some other great options for getting ideas for blogs that will work well for your website.
By searching the edges of Pinterest collections, you can find a niche that has been missed in your area or something that you expect to perform well. This is an excellent option for anyone producing physical goods, tip blogs, and visually-oriented blogs.
Authority Sites & Public Websites
Websites that have an authority on a subject are given the most credit by readers and often occupy high places in Google searches. Still, they often don't have the time or motivation to invest a lot into content. Look for gaps in the content offered by such sites, especially content that users are searching for that does not appear on these sites. You can cite the website's existing content while filling gaps to place well in searches and satisfy what users want.
What Are Other Bloggers Doing in Your Industry?
Using keyword searches to find out what other websites are doing is a great way to get essential data about the content in your industry. However, these tools may not give you insights that you can get by reading the work of other bloggers directly. Artificial intelligence can tell you what keywords and phrases are being used, but not what the intent of readers or writers are. By examining current blog posts to look for trends in the intent of writers, you can find significant gaps that you may otherwise miss. This is also a good opportunity to learn more about your industry.
Look at the Bottom of a Google Search Page for Ideas
A straightforward way to take advantage of competitor ideas is to examine the pages that are coming up at the end of searches. These pages may appeal to a vital keyword but not have enough content to do the job properly. They may be competing for a high-volume keyword and help you to see what won't work to get your site placed first. You can learn a lot by looking at the results that are doing the least well but still placing on Google searches.
Help on How to Get Blog Ideas with Perfectly Optimized
Whether you just need ideas or you need content for the blogs as well, Perfectly Optimized can help. We produce high-quality content and base it on the most up-to-date keyword research in your specific area. We know how to create content that places well in Google searches and appeals to the readers who you most want to attract to your site. Fill out our Contact Form or call us today to get started!