Local SEO Services Company
What Does a Local SEO Services Company Do?
Many small and medium-sized business owners know the basic concepts of SEO, but they never think about using a local SEO services company.
The internet has changed everything about business and marketing. With so many people shopping online, business owners must focus on how they can get in front of their customers online in order to be successful. And since 46% of all Google searches are looking for local information, local SEO for small businesses is guaranteed to make or break their success.
What is Local SEO?
Local SEO is just one facet in the world of search engine optimization. SEO is important for every website online, but local SEO is not. For instance, bloggers and businesses who sell online courses are usually not focused on local SEO because their customers aren’t in one geographical location.
Local SEO is the focus on ranking your business for specific search terms in your area. If someone in Colorado searches for an exterminator, Google knows that they probably aren’t looking for an extermination business in South Carolina.
In fact, when you’re searching for small businesses, you don’t even need to type your location or the tag “near me.” Google will automatically give you local results.
So if you have a business, local SEO is what will cause your website to show up when potential customers in your area are searching. But ranking for local SEO won’t happen on its own. If you want to bring customers from your area to your business, using a local SEO services company is vital for your success.
What Does Local SEO Look Like?
If you search for a specific business name in Google, the first thing that appears should be a business profile. This has a map, the company name, contact info, reviews, and even a few informational lines about the company.
This box is created from claiming your business on Google and completing your Google My Business profile. When this profile is optimized, Google works with you to make it easy for customers to contact you or visit your website.
When someone searches for your business, this box will appear with all the information they need. However, it’s even more important for your business listing to appear when someone is searching for more general terms--you want to make it easy for them to find you.
When you’re searching for a more general type of business or service, Google will give you something called the “local pack” or “three pack.” This highlights three local businesses and shows their phone number, address, reviews, and a link to the website.
For instance, if you search “Roofer OKC,” this is what Google will show you:
Up until 2014, Google showed seven businesses in this pack. When they changed to only show three businesses, they stated that the bottom four weren’t getting much traffic anyway. This setup is better for mobile users and can display more information, like business hours and a button for a customer to immediately call.
As you can assume, if you are not on this local pack for any of your desired search terms, the amount of traffic coming to you from Google will be minimal. In fact, 92% of searchers use businesses that they find on the first page of Google. Ready to talk about local SEO services yet?
Who Needs Local SEO Services?
All small and medium-sized businesses with a physical location should be working towards local SEO. For example, plumbers, salons, gyms, roofers, contractors, boutiques, restaurants, and thousands of other types of small businesses are getting their traffic and revenue straight from Google.
You also need local SEO if you want people in a certain geographical location to come to your website. Even if you don’t have a physical store, targeting customers in a certain location requires local SEO services.
Local SEO and Online Shopping
On the surface, it seems like online businesses have an advantage because their readers and potential customers aren’t limited to a geographical area. In some ways, that’s true. But in terms of SEO, having a unique and specific understanding of your local audience can actually give you an advantage over large corporations.
How Do You Measure Local SEO?
The most obvious way to check your business’ search engine optimization is to Google it. Ideally, your business will show up in the local pack for multiple ideal search terms, like “painters,” “painting,” “cabinet painters,” “interior painting,” etc.
If your business is not in that local pack (and if you’re just learning about local SEO, it isn’t), you may think there is no way to measure why you aren’t ranking higher. However, there are a variety of tools and methods a local SEO services company can provide to track your local SEO.
When you invest in SEO website services from Perfectly Optimized, you’ll have an expert who uses a combination of online tools and years of expertise to assess your competition and your business. It will make your tasks clear and give you tangible evidence that your business is growing through SEO.
What's the Goal of Local SEO Services?
You might have the best business in your area. Your services or products could be a thousand times better and more affordable than any others. People could be wishing they could find a business like yours to help them!
But if you aren’t showing up where they’re searching, your leaving money on the table and losing valuable customers.
When you rank in Google, your business is being shown to an unlimited number of customers without required you to be glued to your computer for hours on end. You need to put time and effort into your local SEO, and your efforts will pay off for years to come. You’ll see an increase in web traffic, physical traffic, and revenue. Isn’t the goal of all your marketing efforts to bring in more revenue?
What is a Local SEO Services Company?
While most people can insert a few keywords into their website, creating a full local SEO strategy that tells Google to rank you over a competing business takes more work. In fact, if you are starting with only a little bit of knowledge about SEO, it can take months of work and years to make real progress in Google.
A local SEO services company like Perfectly Optimized will make the process easy, give you measurable results and progress, and allow you to see results much quicker. Our SEO website service allows you to focus on your strengths as a business owner while we handle your online marketing. We can also get your website in the best shape to complement loca seo services.
How much do local SEO services cost?
When you search for a company to help you with your local SEO, you’ll find a wide range of businesses, prices, and services. It’s possible to find someone advertising SEO services for under $100, while someone else offering the same thing asks for $5,000.
You should be wary of SEO companies or freelancers offering a deal that seems too good to be true. Some SEO specialists use black hat techniques, which is basically cheating to improve your ranking. You can get penalized by Google for these techniques, which will damage your business growth.
Instead, look for affordable local SEO services that use white hat techniques to organically and ethically increase your search ranking. When you work with experts invest in your SEO, you’ll find your business growing in even more ways than you expected.
Why Use a Local SEO Services Company?
Google has found that 70% of customers who bought something from a store used a search engine before purchasing. That statistic doesn’t even include online purchases! Even if you don’t have online sales, getting your business online and in Google is an absolute necessity.
It is especially important to optimize your website, landing pages, and blog posts for search engines from the very beginning of your website. It will take time to see results in your website no matter what, but doing things correctly will put you miles ahead of other new websites.
Anyone can implement the basic SEO concepts like keywords, plugins, and meta data on blog posts and landing pages. These basic tasks are important and will set your business up for SEO success more quickly, but it’s still leaving a lot of opportunity untapped.
If you’re serious about growing your business, you need to hire an expert in local SEO services.
What Does a Local SEO Services Company Do?
At Perfectly Optimized, we use the most accurate and highly rated SEO tools to assess our clients’ websites and create a detailed plan. We will work will you to assess your competition and your current SEO strengths and weaknesses. You’ll benefit from our extensive keyword research tools and expertise, which will help you rank for the right things.
We’ll also design your website, making sure that your viewers have a flawless experience and become customers. Our website design will also make sure the setup of your website tells Google that your business is valuable and should be shown in the first search results.
Ready to get serious about your local SEO strategy? Contact Perfectly Optimized and watch your business flourish.
Get in Touch with Perfectly Optimized
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