Google My Business Management Services
How Google My Business Management Services Can Skyrocket Your Marketing Strategy
The world of online marketing can be overwhelming. Should you invest in your website, social media platforms, or Google Business Profile? Google My Business management services can take care of your Google Business Profile for you, dramatically boosting your rank in Google listings for searches your customers are most likely to make.
Here's what you need to know about Google My Business management services and whether this is an investment your business should be making.
What is a Google Business Profile?
A Google Business Profile, formerly known as Google My Business, is how your potential customers can find your business when they search on Google or use Google maps. Google uses your customers' location to provide local search results.
The listing also includes other contact information like your website and social media, your hours, location on Google Maps, and reviews. You can also use your Google Business Profile to respond to reviews and post information about your business.
What's the Cost of a Google Business Profile?
Google provides a business profile to any business at no cost to you. However, building and managing an effective Google Business Profile takes time, experience, and experimentation which comes at a cost.
Benefits of Maintaining Your Google My Business Profile
Despite the time and effort required to maintain a Google Business Profile, most businesses make the investment. The benefits of a Google Business Profile to a business operating with local customers are just too good to pass up. Here's why your Google My Business profile may be the most important aspect of your marketing campaign:
Show up on Google
Perhaps the most important reason to manage your Google Business Profile is that a properly optimized profile is more likely to show up when customers search for keywords relating to what you offer. A customer searching for “X near me” or “best X nearby” will see your business first, along with your review rating, open or closed status and hours, and some other pertinent information about your business.
Most people don't scroll for long before choosing a business, so appearing in the first few results can dramatically increase your competitiveness against other local businesses that may offer the same service or product.
Build a Stockpile of Reviews
When people are deciding who to do business with, they go to reviews. Your star rating and how many people have left reviews appears right under the name of your business, making it very easy for customers to compare businesses by their rating and how many people have previously done business with them.
Good reviews, naturally, do a lot for your business, but even negative reviews can actually be very helpful. If a potential customer sees that you respond appropriately and considerately to negative reviews, they're more likely to see your side and put less stock in negative reviews about your business. Getting and responding to reviews is an important part of convincing prospective customers to choose you.
Communicate With Customers
Your Google Business Profile is the first place many customers will make contact with your business. They can see at a glance whether you are open or closed and other essential information. You can easily make changes for temporary hour adjustments or to adapt to changing times, such as declaring that you have a mask mandate or check temperatures at your business to protect from Covid-19. Customers can also request a quote from your business directly through your Google Business Profile.
What's Important When it Comes to Building a Google Business Profile?
SEO
Good SEO on your Google Business Profile is how you attract customers. However, local SEO can be challenging. Depending on your competition, location, and other local information, it can be easier or more difficult to compete for the keywords your customers are using. Even reviews and the Google question and answer service are extremely important for SEO. An intelligent SEO strategy makes all the difference in local rankings.
Respond to Reviews
The more you respond to reviews, the better. Responding to negative reviews gives you an opportunity to defend your business and make amends to disgruntled customers. Responding to positive reviews shows a commitment to communication with your customers and is also a valuable opportunity to build local SEO
Offers, Deals, and More
Google Business Profiles are a superb way too get the word out to your customers about whatever may interest them. You can use your Google profile to post special offers, provide coupons for products or services, or just show fun photos or updates. This is a great way to increase sales and build loyalty with your customer base.
Google Business Profiles enable you to list products and services right on your page. This is a great way to draw in customers who may not be willing to click to an external website but are curious about what you have to offer. Customers are used to using Google My Business to scroll through products and services, so offering a good sampling on this platform is a great way to convert browsers into customers.
Do You Need Google My Business Management Services?
Google Business Profiles are set up so that anyone can manage them without much technical knowledge. That said, in reality, there's a lot of technical SEO experience and know-how that goes into creating a well-optimized Google Business Profile.
Taking time to respond to reviews, post new pictures, and fill out the listing can be exhausting. Very few business owners have the skills required to produce a superb Google Business Profile and see all of the benefits it can offer. Figuring it out as you go can be tremendously time-consuming, taking you away from the work of actually running your business. Most businesses find that it's well worth utilizing Google My Business management services.
Professional GMB listing management can build a well-optimized profile and maintain it so that it works as powerful marketing for your business. Google My Business management services from Perfectly Optimized cover every aspect of building and maintaining an effective strategy utilizing Google Business Profiles. Here are just a few of the things we'll do for you:
- Build SEO. We build the best local SEO into your profile so you land in the top searches for the customers most likely to engage with your business.
- Inform. We list your products or services on Google My Business so that customers can learn everything they need to know without needing to go to your website.
- Respond to reviews. Our replies are specific, considerate, follow your company policies, and build more SEO into your profile.
- Sell. We send out a steady stream of coupons, offers, blogs, and other media to encourage more customers to come to your business and make purchases.
- Communicate. We make posts that share special things your business is doing and form a connection that builds customer loyalty.
- Protect. We know how to use Google's tools as well as our own techniques to eliminate spam and keep policy violations from affecting your profile.
- Report. We’ll let you know how your local listing management is going week by week and month by month. You can see how you rank, how you've grown, and how customers are responding to your listing.
Get in touch with Perfectly Optimized today so that you can start seeing all of the advantage of Google My Business management services for your company. Online marketing can feel overwhelming, but Google Business Profiles are a powerful way to start.
FAQ
1. Do you need a storefront to have a Google Business Profile?
As long as you have a business that can make contact with customers, you can have a Google Business Profile. It's not at all necessary to have a storefront. In fact, Google Business Profiles can be one of the most powerful ways for small businesses operating out of homes or garages to market themselves.
2. Are Google My Business management services expensive?
It's always hard for a business to take on a new expense, especially marketing expenses that may not immediately pay off with additional sales. However, most businesses find that the additional traffic achieved with Google My Business management services is well worth the investment.
3. Can you offer other online marketing?
Perfectly Optimized is a full-service online marketing company that can cover every aspect of your online persona, from website hosting, creation, and management to content strategies and malware removal. We can build a customized marketing strategy perfectly adapted to meet your needs.
4. How do social media accounts compare with Google My Business?
Many businesses wonder whether they can get away with having social media accounts instead of a Google Business Profile. After all, these accounts also provide the opportunity for customers to leave reviews, provide star ratings, and offer essential information about the business. However, maintaining multiple social media accounts can be challenging. Nearly all customers, regardless of their preferred social media platform, search for businesses on Google My Business.
5. Can I just use Google My Business management services to get established?
Absolutely. You may feel comfortable handling reviews, posting coupons, etc. yourself. However, you may want to make sure that your initial listing is appropriately optimized. We can set up your listing and step in only as much as you need to manage it.
6. How can I get more customers to leave reviews on my Google Business Profile?
It's not a bad idea to actually ask customers to leave reviews. You can email your customers or even text asking for a review.