Everything You Need to Know About
Content Marketing in OKC
Content Marketing in OKC: Past vs Present
Have you been wondering if content marketing in OKC could grow your business? Content marketing is the primary and most effective way to promote every type of business.
Getting people to any business 30 years ago looked completely different. You would mainly focus on print advertisements which would only reach a certain number of people.
When you market your content online, you can reach an unlimited number of people. One blog post could potentially reach millions of people all over the world. You can also create automated systems, so when people find your business and make a purchase, you don’t have to take extra time contacting them or processing an order. It’s all done automatically.
However, even successful content marketing strategies that appear to be 100% automated aren’t easy to create. In fact, because internet users are bombarded with content and advertisements at every moment, creating a successful marketing strategy that makes you stand out from the crown can be very overwhelming and complex.
At Perfectly Optimized, we specialize in content marketing in OKC. We can help you plan, design, create, and implement a truly effective content strategy. You can start off with a bang by understanding exactly what content marketing is, who uses it, why they use it, and how they start.
Here are the answers to every question you have about content marketing.
What is Content Marketing?
Neil Patel defines it like this: “Content marketing is a long-term strategy that focuses on building a strong relationship with your target audience by giving them high-quality content that is very relevant to them on a consistent basis.”
Even though content marketing has become a common term because of the internet and technology, it has actually been around for much longer than that. A great example of content marketing before the internet was the release of the comic book series “G.I. Joe -- A Real American Hero!” These comic books created a backstory for their action figures, and it lead to undeniable success in less than two months. The popularity of the action figure only grew as more stories were released.
Before these stories were published, do you think millions of little boys would have wanted a random action figure? But since the content made these children see G.I. Joe as a hero, they became emotionally attached.
Providing valuable content to your customers will help your business.
You have seen content marketing in use if you’ve ever used search engines or social media, if you’ve gotten emails from any kind of business, read a blog post, read a magazine, watched television, watched a movie, and more. Basically, content marketing is unavoidable.
Without even realizing it, you have seen and been a part of appealing and effective content marketing, and you’ve surely seen very ineffective content marketing.
What’s the difference between successful and unsuccessful content marketing? It starts with a solid content strategy.
Content Marketing vs Content Strategy
If you have a small business in Oklahoma, and you decide you want to start using content marketing, where should you start?
Maybe you could start by adding a blog to your website. Then, every now and then, you write a few quick paragraphs about something and publish it on your blog. Maybe you even go so far as to post this blog on your Facebook or Instagram.
Bam! You’re doing content marketing for your OKC business.
However, this is definitely not a content strategy. And unfortunately, without a solid content strategy, your marketing efforts will be completely ineffective.
Steps to Create a Content Strategy
The first step to creating any kind of strategy is to gather all of your information. This is when you get really specific about your business goals and your target customer. Think about the offer you are giving your customers and your business goals. Your goals should be more specific than “make more money.” For example, trying to get more new customers is a different goal than trying to upsell your current customers.
Once you have specifics about your business nailed down, you can decide what kind of content will interest your audience and provide them with value. You need this foundation before you start making strategies for SEO, social media, email marketing, and everything else.
At some point, you may find that creating this strategy, creating the content, implementing it, and adjusting it takes significant time, energy, and resources. When it starts taking you and your employees away from their focus, you will need to find a better marketing solution.
This is when you should consider a marketing agency.
At Perfectly Optimized, we establish a close relationship with you in order to understand your current and long-term goals. We know how to build a content strategy and make your content marketing efforts profitable, which means you will see the results sooner!
Who Can Use Content Marketing?
Obviously, businesses can and absolutely should use content marketing in order to grow.
Large businesses and corporations use content marketing extremely differently than small or online businesses. For example, if a blogger who’s selling an online course tried to use the exact same marketing tactics as Walmart, they would be bankrupt within weeks.
However, many bloggers with online courses are bringing in thousands of dollars each month through content marketing and a specific content strategy. It’s not the size of the business, but the strategy of the marketing that makes it successful.
When you start creating a content strategy, you need to take your specific business and even your brand into consideration. If you’re not sure how to start or which direction to take, call our marketing agency in OKC.
Why Should You Use Content Marketing?
One reason content marketing has taken the business world by storm is because of the potential return on investment. It’s possible to spend almost no money on content marketing and make more money than ever.
Here are a few more reasons every business should utilize content marketing:
•Provide awareness: For every business, the first step of the sales process is to make your potential customers aware that your product or service can solve their problem.
Educate customers: The second step of the sales process is to explain and persuade your customer to invest in what you are offering. Most customers do research before making a purchase. By providing them with content that answers their questions, they can be ready to buy from you.
•Build trust: When any consumer is searching for answers to a problem or more information about a purchase, there is an opportunity. If you create clear, valuable content and you insert some of your brand and personality, you can build rapport with your customers without even being in contact with them.
•Automation: Digital marketing makes a way for customers to find you, build trust, make a purchase, and even start follow-ups or up-sells 100% automatically. Of course, it takes time, effort, and expertise to build an effective funnel, but it has the potential to save you time and money while growing your income and customer base.
•Potential reach: One piece of content can potentially be repurposed for each different social media platform and search engine (for example, Google and Pinterest). This allows you to access customers in every corner of the internet.
Where Can You Use This Kind of Marketing?
The internet is global. There are business owners and content marketers who live in one part of the world and their work is focused on a business that is thousands of miles away.
For that reason, you can work on content marketing anywhere. That’s why business partnerships can be so effective even when they are far away. For example, Perfectly Optimized has worked with businesses in various locations, like Illinois, California, Arizona, Florida, Texas, and Oklahoma, where we are based.
Using a Marketing Agency in OKC
If you’re looking for a marketing agency in OKC, you need to make sure the agency is an expert in all different types of content marketing and in making content strategies.
Perfectly Optimized offers:
•Website Marketing
•Search Engine Optimization
•Social Media Marketing
•Website Management
•SEO Audits
•Custom Website Hosting
•Website Design
One extra benefit of working with Perfectly Optimized is that we have a Spanish-speaking staff ready to help you. This will allow you to get your business to a whole new audience!
Use Perfectly Optimized for Content Marketing
As incredibly effective as content marketing can be, it also requires significant time, organization, experience, and collaboration. Anyone who tells you it’s quick and easy is not telling the whole truth.
After reading about the ins and outs of content marketing and the importance of having a solid content strategy--how overwhelmed do you feel?
Don’t worry--you can take a breath. Even though it is an overwhelming concept, we can make it pain-free. By working with our experienced and knowledgeable team, you’ll be able to focus your energy on growing your business, and we’ll take care of your content strategy and your marketing effectiveness.
Send Perfectly Optimized a message here, or call us at (405) 361-8400.
Get in Touch with Perfectly Optimized
Let's connect and help you with your content marketing goals. Whether you want need fresh content for your website, website management, or something else - we want to hear from you!