SEO Audit Service
An SEO Audit Service Can Be
a SEO Savior
Having a website, for either business or personal use, comes with a ton of behind the scenes work to make sure everything is functional. One of those important factors is having an SEO audit service so that your whole website is running as smooth as possible.
Although it sounds complicated, an SEO audit simply identifies what factors are holding your SEO performance back. For background information, SEO is search engine optimization; it requires using keywords that help search engines like Google and Yahoo pick up your content to show it at the top of a user’s search engine results. Like an original auditor, an SEO audit will analyze every component of your website’s SEO and see what is performing well and what it is not.
Having an SEO audit service is especially important if you are launching an SEO campaign and want to have a roadmap for what will work and what will not. Think of an SEO audit service as your personal fairy godmother – for your website!
Know the Health of Your SEO and Website So That You Can Make Informed Decisions
Why You Need an SEO Audit Service
Both business and personal websites need an SEO audit service to make the most out of your website and the hard work you have put into it. Imagine working hard and taking the time out of your to-do list to insert SEO keywords in your website and be disappointed that it is not working the way you wanted it to! An SEO audit service does the work for you and as professionals, they will know exactly what to look for and what to target on your website so it performs even better than you expected.
While it may be easy to look up “website audit” articles and tools to help you out, and they may have valuable information, who is going to do the actual work? Even worse, imagine if you have no idea what SEO even is, you do not want to make your website worse. Hiring an SEO audit service can actually tell you what is wrong with your site, what to improve, and carry out the task of enhancing your content. In fact, they might even point out features of your website that you did not even think could be improved!
Additionally, algorithms continue to change and alter the standards for what constitutes as good, healthy SEO for your website and what could cause damage to your website. An SEO audit service will always be on top of any SEO trends and ensure that your site is at the forefront of online trends. For example, today’s algorithms have more emphasis on optimizing the pages for users and not only the search engines.
If this sounds like a foreign language to you, no worries! That is what an SEO audit service is for.
SEO Audit Checklist
Like every important task, a checklist is in order to make sure you do not miss anything important. However, if you have a checklist, odds are that an expert’s will be longer and more in-depth - and expert will also know how to implement things that will improve your website's SEO and overall health.
Here are a few SEO audit checklist items to keep an eye out for to improve your website.
On-page SEO improvements: While it sounds strange, on-page SEO is actually what you are most familiar when it comes to SEO. On-page SEO are the keywords in your content, meta descriptions, HTML code, title tags, and alt tags, as well as general content quality, page performance, and content structure. Think of on-page SEO as any measurements you can take within your website to improve its position in the search rankings.
Off-page SEO improvements: As the name refers, off-page SEO are factors that impact your online ranking that occurs off of your website. Think of this as any promotion or advertising measures you take for your website and how much exposure it gets on social media, for example. Off-page SEO is helpful to your website when it comes to how many other sites and blogs are linking to you. The more people are talking and posting about your website, search engines will boost your rankings.
A website’s speed if also a BIG SEO factor. Sites that take a long time to load have higher bounce rates and lower average time on pages. Research shows 40% of visitors will abandon websites if the page takes longer than three seconds to load.
More on Website Speed
If your site is taking too long to load, your whole website gets negatively affected because a slower site means that search engines have to look for your content more. Why wait more for your website when the search engine can skip to another? An SEO audit service can make sure to optimize your website for not only content, but also your site’s speed to make sure search engines do not skip over you! Imagine, if you do not want to wait for another person’s website to load, why would someone wait for yours?
Picture optimization: Whether images are the focal point of your website or not, they are still important when it comes to optimizing your website. Picture optimization is reducing the file size of your images as much as possible without sacrificing the quality of your image so your page still loads quickly. Additionally, it is not even about getting a great picture for a small size, but it also matters what text is attached to it. A picture of a pair of shoes is more likely to get picked up by a search engine if it has optimized alt text to it. Instead of the usual “DMC_10835” from your camera, changing the alt text to “Red_Betsey_Johnson_Heels” is more likely to get your website picked up by a search engine.
Need a Trusted SEO Audit Service?
If this all sounds too new and confusing for you to understand, there is no need to worry! Look no further for a professional SEO audit service than the experts at Perfectly Optimized. They will dedicate their time to investigating the status of your site, if it is healthy or not, and what can be done to improve it. Even if you are an expert at SEO and think your website is at its full optimization, there is always room for improvement!
Perfectly Optimized also offers SEO consultations that can work with you to not only improve your website, but make sure that your creativity and vision are still hand in hand throughout the process. Having this quality connection with their clients is one of the reasons that Perfectly Optimized is one of the best SEO audit services in Oklahoma City.
To help your website climb in the search engine rankings and discover where it can use improvements, Perfectly Optimized is here to elevate your digital presence! Call us at 405-373-6870 today!
Get in Touch with Perfectly Optimized
Let's connect and help you with your SEO audit. Whether you want to improve you SEO or website, or something else - we want to hear from you!