Search Engine Optimization

One of the best ways to improve the digital presence and reach of your website—without buying costly advertising—is to invest in SEO services, also known as a search engine optimization strategy. Sure, we've all heard the term, but many business owners still only have a surface-level understanding of SEO and its value to their business.

Understanding SEO: The Key to Online Success

In a nutshell, SEO is a digital marketing practice aimed at increasing the visibility of your website in organic (unpaid) search engine results. Any steps you take to improve your search engine rankings—be it updating the content on your website or implementing keyword research—falls into the category of SEO. At its core, SEO is about understanding how search engine algorithms assign value to content and using this information to bump your rankings, grow awareness among online consumers, and increase traffic to your website.

That's where we come in. Our SEO team is expertly trained in the nuances of prominent search engines. We use this knowledge to develop informed SEO strategies that use search engine algorithms to your advantage and get your website in front of more people.

Why Do I Need Local SEO?

Many business owners ask themselves, "Why do I need to incorporate SEO into my online business strategy? Isn't creating a website enough?" The short answer is, no. Think of the internet as one big game. Play by the rules search engines have established, and your business will succeed. Ignore their rules and get buried behind pages of search results where consumers will never find you. The businesses that succeed online are those that structure their websites to please both consumers and the search engines. This is achieved through local SEO services.

The Moving Target That Is SEO

Just like most online practices, SEO is constantly changing and evolving as algorithms are updated to better meet the needs of searchers. After all, search engine companies design their algorithms to reward relevant content and weed out websites that fail to meet the expectations of consumers.

Keeping Up with Algorithm Changes

As the ways in which people access and search for content changes, so do search engine algorithms and, as a result, recommended SEO practices. Our team keeps a constant watch on the evolving behaviors of online consumers and the resulting responses of search engines to ensure that we are devising the most strategic and relevant SEO services and strategies. For this reason, SEO is more than a one-time update to your website. It’s a continuous optimization of your site and involves an ongoing partnership with our team. Having an SEO services team on your side will allow your website to benefit from continuous fresh content and optimization strategies for search engines.

Developing Sound SEO Strategies

Our Oklahoma SEO team takes a two-pronged approach to optimizing your website.

Strategy Development

The first stage involves developing a strategy for your site based on the current state of your business and the market as a whole, your future goals, and the rankings of your competitors.

Tactical Execution

The second involves executing against this strategy with well-informed tactics. Strategy is useless without tactics to bring it to life, and tactics without strategy will almost certainly fail.

We take the time to develop a strategy unique to your business before ever discussing tactics. This allows us to get a 360-degree view of where your business stands in the online marketplace. From here, we can determine what approach and tactics are best for moving your business from where it is to where you want it to be.

Commitment to Optimize

Because SEO is an ever-evolving practice, it requires long-term dedication and continuous adaptation to achieve real, lasting results. Our team recommends that a business spend at least 20 hours per month solely dedicated to SEO and website maintenance.

For most business owners, this is an impossible ask, especially when you are juggling a million other tasks. With the support of our team, you can execute a complete and effective SEO strategy while dedicating yourself fully to other areas of your business. We’ll handle the day-to-day maintenance of your SEO strategy, all the while keeping you up-to-date on our progress and success.

What Can SEO Services Do for My Business?

By now, it’s clear how Oklahoma SEO can work to improve your search results and get your website in front of more consumers. But beyond the obvious benefits, SEO practices can also provide your business with other unexpected advantages.

Competitor Analysis

As part of our standard Oklahoma SEO services, we perform an analysis and audit of your competitors to see where they are ranking on Google and other search engines, what keywords they are commonly using, and how their websites are performing overall. This information is instrumental in helping us develop your SEO strategy, but it also provides you with valuable insights that can affect other areas of your business.

Performance Metrics

Another key benefit of SEO is that it provides you with a constant flood of information about your own business performance. In order to optimize your strategy based on tactics that are performing well and areas where we may have missed the mark, we keep careful records of the fluctuation in your rankings, traffic to your website, and other data points that can give you an indication of your business performance beyond SEO.

How We Develop Your Local SEO Strategy

There are several services we offer as part of our comprehensive SEO solutions. Through SEO consulting, training, tools, and reporting, we can set your business up for search engine success on multiple fronts. Our full-service SEO support includes:

• Identifying the current needs and goals of your business
• Performing a complete analysis of the current state of your website
• Conducting a thorough web analysis of your competitors
• Completing keyword research and identifying areas of opportunity for your business
• Writing compelling content for your site and incorporating keywords
• Performing on-page optimization
• Monitoring your search engine rankings and results

Let's chat about your SEO!