Pricing

Not sure! Give us a call or email us and let's find out.`

WordPress, Woocommerce, Make, Relevance, Zapier, Bright Local, Ubbersuggest and AirTable to name some.

Standard systems, like drag and drop environments, spreadsheets, documents, etc... In short, you will likely never need to know code or development knowledge, nor need someone on your team that does. We strive to make our solutions equally as usable as they are scalable.

For simple websites, weeks or less. For more complex websites like eCommerce, memberships sites or login capabilities, typically a month, but sometimes longer depending on content. For marketing campaigns and strategies typically a week or two to scope out and execute. For AI Automations it is best to plan on a minimum of 2 weeks, sometimes longer depending on the models and the needs. These of course are not hard numbers, every project is different - yada yada - but to answer this valid and common question directly, those are good rules of thumb guideline answers.

However YOU need to. We don't require a bottleneck way to work with or communicate with us. Some clients want monthly meetings, others want yearly accountability. Others want us only when needed and simply email us. Others want a mobile number to call if/when they need to. Many like to schedule video calls for updates and discussions. If local we are happy to meet face to face when we can, but travel a lot with our business. Point is, we feel you reaching out to us needs to be in the natural way you want to reach out. As such, we pride ourselves in our flexibility to communicate in the most convenient ways for you.

No. All of our solutions are designed to be 'handed-off' or be stand alone code that you will own. In the case of third party systems, these can be exported over to you, and in the case of websites, carts and code, by default anything you pay for is your property. We believe heavily in webmaster independence, and if in the natural course of our relationship things needs to come to an end, you are not trapped with us in anyway, and all we have built for you can be taken with you. We understand needs, relationships, and directions evolve, and pledge to never hinder or offer barriers to that. Many agencies do not operate this way, and design their offerings to make then a dependency, effectively removing options from you. Since as a team, we hate when we find ourselves in that model, we don't impose it on our clients.

While it’s a rare situation, we understand the concern. What if you’re not satisfied with our direction? At Perfectly Optimized, we believe our clients should pay us because they see genuine value in our work. If you’re unhappy or feel the chosen path isn’t right, the last thing we want is to continue in a way that doesn’t serve you. Because we’re entirely debt-free and control our own schedule, we can afford to act in your best interests—even if that means parting ways. We’re willing to forgo remaining invoices and will actively help you transition to another provider if that’s what you need. While this isn’t our preferred outcome, it’s what a true partner would do: support you wholeheartedly, even if that means helping you move on. More broadly, we hope this sentiment conveys the attitude of the ones you'd be working with.

At Perfectly Optimized, our pricing model is straightforward: we offer both recurring and one-time fees. Recurring fees apply to services like hosting, maintenance, automations, and ongoing marketing campaigns. One-time fees cover specific deliverables, quoted upfront so you know exactly what to expect.

While we use an internal hourly rate of $125/hr to estimate tasks, you’ll always receive a fixed price in advance—no surprise invoices, ever.

General Terms:

• Recurring Fees:
  Hosting, PPC campaigns, and security/maintenance fees are paid at the start of each month. For PPC work, we estimate the number of hours required each month and charge accordingly, never taking a percentage of your ad spend.
• One-Time Fees (Websites, Automations, SEO):
  For websites, we typically require 50% down to begin, 25% after 30 days, and the remaining 25% upon going live.
  For automations, similar to websites, there’s an initial setup fee paid in stages. After setup, a recurring fee covers ongoing monitoring, maintenance, updates, and implementations.

By structuring our fees this way, you always have a clear understanding of costs and can make informed decisions—no surprises, just results.

Month to month with obligatory contracts. We have agreements, but this is designed to lay out the scope of work and be held accountable, not to lock you into any long-term billing agreement. We have clients that pay annually, which we are happy to do upon request. Buy by default, everything is an easy - no obligation - month to month billing cycle. Again, we want our client to 'want' to pay us, never 'have' to.