An SEO Consultant Can Help Drive Your Business
Nowadays, search engines are the link between businesses and new clients. Not appearing on the first search page means that you are losing quality traffic to your site. A SEO Consultant can help drive your business to be more successful online.
Through keyword research, ranking reports, and understanding of the search engine algorithm, SEO will bring you organic high quantity search engine results. Get ready to see your business catapult and beat out competitors.
What is SEO?
Search Engine Optimization (SEO) is the process of garnering natural organic visibility on search engines. This, in turn, will increase the quality and quantity of web traffic, and grow brand awareness among online consumers. When your website aligns with the set rules of the algorithm, your website will rank higher in search engines.
How SEO Works
When one searches a question on Google or Bing, a list of links appear below directing you to sites that could best answer their question. Due to the overwhelming amount of sites on the internet, search engines have implemented a system that collects every page on the internet and organizes them using an algorithm. Based on the content of each website and ranking factors, the algorithm places them in a ranking order.
In order to appear on the first search page, your website needs to have all of the components search engines needed for the algorithm.
Why Your Business Needs an SEO Consultant
The goal of any business is to deliver a message to as many prospective consumers as possible. One common way to do so is rough paid advertising (i.e radio, television, influencer, pay-per-click). However, it is a disruptive and forceful way to communicate with consumers. Search engines, on the other hand, directs consumers to you since they are actively searching for your product.
As a website owner, search results are extremely important. The goal is to have your site be placed in the higher ranks so that more users are driven to your site. One of the most cost-effective and long-term ways to increase your online presence is by utilizing the SEO services provided by an SEO consultant or SEO agency. An agency will be able to audit your site, consult you on the structure of the site, pinpoint how search engine friendly your site is, identify top keywords in your industry to best draw in your target audience, and optimize the content on your website.
Search Engines & Ranking
The mission of search engines is to maximize user experience and the generation of paid ads. In order to drive their mission, they continuously modify their algorithm to provide users the best results.
How do search engines rank websites?
The moment a user clicks the “enter” button after inserting their question, search engine programs called “spiders” scavenge, or in technical terms “crawl”, through all the web pages and catalogs them into their database. Then they are filtered through the ever changing search algorithm and ranked based off on 200+ signals (ranking factors), which is displayed on the search results page.
SEO Results
The results of your SEO service will not appear immediately. Your business’ online presence will not leap to the first search page overnight. Depending on the industry, most businesses see results after several months (we tell our clients 3-6 months or so). Since SEO is a long term project - the key to successful website SEO is patience and consistency. The constantly changing algorithm behavior may be intimidating, but the focus is to make your site remain active with relevant content, a growing search satisfaction, and quality links.
With Perfectly Optimized, your SEO consultant will modify and maintain your site in order to gain rankings in search engines.
To maximize your results, be sure to also utilize other digital marketing methods to build an organic following such as social media, good reviews on Google or Yelp, and other search intended platforms. The proof will be in the performance reports. You will see search engine growth, an increase in clients, sales, engagement, and brand awareness in no time.
SEO vs Paid Advertising
When it comes to gaining online exposure on search engines, businesses have the choice to utilize paid advertising or SEO. Using a platform provided by the search engine, your business can utilize the pay-per-click advertising method. It will automatically have your business appear at the top or the side of the search engine results page that same day. However, it is extremely expensive and the likelihood of seeing an ROI is quite low. In addition, nowadays, searchers have a preference for organic results since it is a reflection of credibility.
SEO, on the other hand, provides you organic traffic and measurable conversions - SEO stays for the long term. With the assistance of your Perfectly Optimized SEO consultant, we will work alongside you to maintain your site, as well as, monitor your competitors to best position your business.
Quality vs Quantity
Several years ago, being ranked to be placed on the first search page was a simple task that only took several days to appear. Regardless of quality, the more keywords and links redirecting to your site resulted in a high ranking.
The same method applies today, however the search engine algorithm has gotten smart. The business focus of all search engines is to make users comeback. As a result, they have shifted their algorithm’s focus on quality over quantity, to create a better user experience. The algorithm sifts through each web page looking for keywords and their placement on the page, high quality links redirecting to your website, mobile friendliness, webpage speed, and quality content. The days of paying for phony and questionable sites are over. Search engines are looking for authenticity, credibility, and reliability.
Why Perfectly Optimized SEO Consulting & Services
As search engine algorithm continue to shift to better serve searchers, we, at Perfectly Optimized, monitor the changing trends and modify our practices accordingly to provide your business the best results. Your Perfectly Optimized SEO consultant will cater to your needs and craft the best strategic SEO marketing approach to help you achieve your unique business goals. They can provide full service, train you, or just consult - where they can guide you and ask you questions.
SEO services include:
- Initial consultation to discuss business goals
- Strategy Development
- Website/SEO audit
- Competitor audit
- SEO expert recommendations
- One-on-one SEO support
- Email support and response
With our exclusive access to resources and studies, we remain ahead of the curb, allowing our clients to be ahead of their competitors.
SEO is an investment to the exponential long term growth of your company.
Perfectly Optimized is an online and Oklahoma City based SEO agency providing services that are available to clients in Piedmont, Edmond, Midwest City, the Chicago area and its suburbs. In addition, we offer our services in Spanish.
Contact us today to get started on your SEO goals!
Get in Touch with Perfectly Optimized
Let's connect and discuss how an SEO consultant can help your business. Whether you want an SEO consultant to take a hands-on approach with your website or just be a guiding hand - we want to hear from you!