Scope

This Policy applies to information we collect online through our website and booking forms, by text message, and through other interactions with our services.

Information We Collect

• Contact details: name, mobile phone number, and email address you provide when booking.
• Appointment data: date/time, service selections, notes you provide.
• Consent records: the consent text you accepted, the timestamp, and your IP address at the time of submission.
• Technical data: device/browser information and IP address collected for security and fraud prevention.

How We Use Information

• To provide services such as appointment confirmations, reminders, updates, and rescheduling.
• To send promotional offers and service updates only if you opt in.
• To maintain security, prevent fraud, and comply with legal obligations.
• To maintain consent and audit logs required for messaging compliance.

SMS Communications

By opting in at our booking page or texting START to +14052769301, you consent to receive SMS messages from Perfectly Optimized. Message frequency may vary. Message and data rates may apply. Reply STOP to opt out at any time or HELP for assistance. Consent is not a condition of purchase.

Exact consent text used on our forms:

By checking this box, you consent to receive emails and text messages from Perfectly Optimized (+14052769301), including some sent via automated systems. You may opt out at any time by replying STOP to texts or clicking the unsubscribe link in emails.

Legal Bases

We process your personal information based on your consent (e.g., marketing texts) and to perform a contract or take steps at your request (e.g., manage appointments and service notifications).

Sharing of Information

We do not sell or rent your personal information. We share information with service providers (e.g., scheduling, messaging, and hosting providers; mobile carriers) who act on our instructions to deliver our services, and with authorities when required by law.

Data Retention

We retain personal information only for as long as needed to provide services, maintain required records (including consent logs), resolve disputes, and comply with legal obligations.

Your Choices and Rights

• Text messages: Reply STOP to unsubscribe; reply HELP for help; you may text START to re‑opt in.
• Access/Deletion/Correction: Contact us to request access to, correction of, or deletion of your personal information, subject to legal limitations.

Security

We use administrative, technical, and physical safeguards designed to protect personal information. No system can be guaranteed 100% secure, but we continuously improve our protections.

Children’s Privacy

Our services are not directed to children under 13, and we do not knowingly collect personal information from them.

International Transfers

If personal information is transferred outside your country, we apply safeguards consistent with applicable law.

Changes to This Policy

We may update this Policy from time to time. The “Effective Date” above reflects the latest revision.

Contact Us

For privacy questions or requests, contact Perfectly Optimized at +14052769301 | justin@perfectlyoptimized.com