NAP Citations
Your business Name, Address and Phone number's consistency are important. It gives Google a better signal you are the same business. If you don't want to keep up with around 100 different places to update this information, consider letting us do it for you.
The Importance of NAP Citations
NAP citations—your business’s Name, Address, and Phone number—are crucial for your online presence, starting with your Google Business Listing. It’s essential that these details are claimed and accurately reflected across all online platforms where your business is listed. This consistency sends a strong signal to Google, improving the likelihood that your business will be favorably recognized and ranked.
Precision is Key
Accuracy in how your NAP is listed across different sites is critical. For example, if your business is listed on Google as "123 Any St.," it must appear exactly the same way on all other sites like Facebook, Yelp, and the Better Business Bureau. Even minor discrepancies, such as "St" versus "St.," can undermine your site's credibility and search engine ranking.
Managing Third-Party Sites
Many third-party websites will feature your business's NAP, and it’s surprising how widespread your details can be. We conduct thorough audits to identify all citations and then meticulously correct each one. This process can be challenging, as some platforms may attempt to charge for corrections or updates. Regardless, ensuring accurate NAP across the web is crucial for maintaining a robust online presence.
Ongoing NAP Verification
Keeping your NAP citations accurate requires regular checks—at least every six months. This is because third-party sites may change or revert your information, potentially harming your search rankings and online authority.