Google Business Profile Checklist

  1. Ensure the primary business category is accurate and relevant
  2. Add all applicable secondary categories
  3. Complete all Google Business Profile (GBP) fields (business name, description, etc.)
  4. Verify that NAP (Name, Address, Phone) is identical across GBP, website, citations, and schema
  5. Add and update special hours for holidays and seasonal changes
  6. Fill in up to 20 service areas using local cities or zip codes
  7. Write a business description that includes service and location keywords naturally
  8. Add core services or products to the GBP product section
  9. Include current promotions or seasonal offers in the “Offers” section
  10. Publish at least one Google Post each week
  11. Use post types like “What’s New”, “Events”, and “Offers” as appropriate
  12. Include service and location keywords naturally in GBP posts
  13. Avoid duplicate or reused post content
  14. Enable the booking button (using a supported provider like GoHighLevel, Calendly, etc.)
  15. Include a direct appointment link (not homepage) for easy booking
  16. Use a specific services or GBP landing page URL in the website field (not the homepage)
  17. Add and manage the Q&A section — seed with helpful, common questions and answers
  18. Answer all public questions posted by users
  19. Place NAP details in the website footer on every page
  20. Build a unique location page with content relevant to the local area
  21. Include details like driving directions, parking info, and neighborhood landmarks
  22. Do not link the GBP profile to the homepage — use a purpose-built landing page
  23. Implement LocalBusiness schema on your landing or location page
  24. Embed a Google Map centered on the business address
  25. Embed or showcase customer reviews on the GBP landing page
  26. Ensure that all services listed in GBP are also represented on the website
  27. Create a separate service page for each major offering listed in GBP
  28. Use matching service names and descriptions across GBP and the website
  29. Implement schema.org Service or Product markup on service pages
  30. Use internal links to connect service pages to relevant pages (homepage, locations, etc.)
  31. Include outbound links on service pages to trusted sources or certifying bodies
  32. Maintain a review rating average of 4.5 stars or higher
  33. Implement a review acquisition system (email, SMS, automation, etc.)
  34. Respond personally and promptly to all reviews
  35. Encourage reviews that mention specific services or locations (organically)
  36. Use UTM-tagged URLs in GBP to track traffic in Google Analytics
  37. Upload fresh, original photos of the team, workspace, or jobs completed
  38. Add short video clips (under 30 seconds) to the GBP profile
  39. Use alt text for all website and GBP images
  40. Embed EXIF/geotagged data in images when possible
  41. Ensure the Google Business Profile is marked as “complete” in the dashboard
  42. Make sure the business name in GBP matches physical signage — no extra keywords
  43. Do not use PO Boxes, coworking spaces, or virtual offices as addresses
  44. Remove or report duplicate or spam GBP listings for the same business
  45. Avoid using only stock images in the GBP or on service pages
  46. Keep the address visible unless the business qualifies for a service-area-only profile
  47. Compare review count to top 3 local competitors
  48. Compare average star rating to top competitors
  49. Compare GBP post frequency to competitors
  50. Review GBP category selections competitors are using
  51. Review number of services listed by competitors
  52. Compare quantity and type of images and videos used by competitors